The platform is rolling out a new feature that enables them to lessen the amount of AI-created videos appearing in their streams. This step comes as the platform revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale release. This shift coincides with a increase in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, from digital art to educational videos, and we aim to give people the option to increase or decrease of that, based on their own likes,” commented a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its network labeled as made with AI. Overall, more than 100 million media items are uploaded to the app every day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Users will be capable of limit or boost the level of artificial media they view by opening the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that can already be adjusted under the setting cover current affairs, style, cosmetics, and movement.
AI Disclosure Rules
Its guidelines require content makers to tag lifelike artificially created content, and it prohibits dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
In addition, the app will now add an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This initiative will support educational bodies focused on educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, following controversy over intentions to make redundant a large number of review team members in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation team in London, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A company official explained that human moderation would continue to be important, but AI can shield workers by filtering out the most distressing content before it gets reviewed by staff. The company stated a 76% decrease in disturbing and violent content seen by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
